Welcome to South Coast Lashes, where effortless beauty meets everyday life.

Born on the breathtaking South Coast of New South Wales in Australia. Our brand was once just a dream, one that started back in 2023 and became reality in 2025.

Our founder began her lash journey in 2018, creating stunning lash extension sets for clients who loved the confidence that came with every flutter. Business was booming, life was full and appointments booked out weeks in advance until covid hit. Suddenly, the books were closed, the world stopped and beauty became a “non essential” service.

When life eventually resumed, not everything went back to normal. Some clients returned, others couldn’t due to financial reasons and some became busy mums juggling busy schedules and never ending to do lists. Long lash appointments weren’t exactly practical anymore. 

That’s when she sat down and thought why not create a product that gives her clients the same gorgeous lash extension look and feeling at an affordable price and something they can do in their own time so they can avoid lengthily appointment times that just don’t fit into their busy schedules anymore. Something that’s quick, easy and still totally glam. Did we mention they are reusable?

We believe in convenience without compromise, confidence without the chaos and beauty that doesn’t come with a 2 hour booking and the salon price tag.

Whether you’re a parent, a professional or someone who just loves a little lash magic, we’ve got you covered (literally lash by lash). 

Let’s be real, life’s too short for clumpy mascara and impossible schedules. South Coast Lashes is for the busy, the bold, and the beauty lovers who do things on their own terms.